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Make a lasting impression on major customers by treating them in a manner befitting their importance to you and your business. The chauffeur-driven journey from the airport, be it to the office, restaurant or golf course, will almost certainly guarantee a mindset conducive to productive business dealings.

It is not only customers who may appreciate "the treatment". Why not reward  a valuable member of staff for outstanding achievement or loyal service? The prospect and anticipation of a limousine at their disposal, be it for half a day or a full day out, would surely be a novel incentive. Everyone likes to know they are valued.